A Vision of Comfort | The true story

On paper, Custom Comfort is a premier mattress manufacturer headquartered in Hopewell, Virginia. But the company is, in every respect, all about the principals of its founder and former President and CEO, Winn Butterworth.

Winn grew up in Hopewell, studied at the University of Virginia, and then learned the mattress trade as a salesman for one of the major mattress manufacturers. Ten years later, he started his own mattress company back in his VA hometown. Winn built his business by being informed about industry trends, how medical issues and lifestyle changes affect sleep, and how technological advances changed the way people sleep. The result of everything he learned was his very own Winndom™ Mattress Collection.

His son-in-law, Justin Faison, continues the tradition that Winn started. “Winn was committed to creating a quality product and standing behind it with outstanding customer service. We plan to continue that practice as a part of his legacy.”

The Difference | We care about your sleep.

To most people, bigger is better. Not to our founder Winn Butterworth!

We make a 100 mattresses a week while our competitors make 10 times that many. “For them, that’s a good thing,” Winn always said. “But if we did that, we wouldn’t be who we are.”

Why Winndom™ is Different

How To Make A Better Mattress
What makes a mattress company truly different? To us, it’s three things.

First, you need a reason for being that goes beyond just selling mattresses. While some of our competitors sell mattresses, we sell a great night’s sleep.

Second, you need to pay attention to the little things. The quality is everywhere in our mattresses, from the foam and polyester fiber, to the box springs and hardwood frames, every part of our mattress exceeds industry standards. We never forget that while you can’t always see quality, you can always feel it.

Third, you need to be easy to get along with. If you have a question or concern about your new mattress, give us a call and we’ll take care of it. When was the last time a mattress company gave you that kind of guarantee?

Our Facility | Made with care

Every Winndom™ Mattress is made where the very first one was made, in a retired high school-turned-mattress factory. The school bell rings every day around lunchtime and again at three in the afternoon. The gym is part of the manufacturing facility and the old locker rooms serve as offices.Different? You bet. But a high-gloss, high-speed facility just wouldn’t be right. Because it’s not about how fast we make our mattresses. It’s about how well we make our custom mattresses.